12

Jan
Start Times
GMT / BST:9:00 am
CET / CEST:10:00 am
Duration
3 hour(s)
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This event has been completed

Harnessing the Power of Storytelling

Good leaders use strategic storytelling, using stories that show their organizations as agents of change, rather than just maintaining the status quo. We all tell stories from time to time but few have taken the time to consider how to properly craft them in a way that creates engagement and understanding. Stories told in a professional environment are designed to influence and engage your listener in a call to action. While facts and figures are important, we must embed these in a story to link up the rational side of our brain with the emotional side. Brain research shows that people are more likely to take action when they connect head and heart.

Gregg Brown

12

Jan

Duration

3 hour(s)

Start Times

GMT / BST:9:00 am
CET / CEST:10:00 am

Harnessing the Power of Storytelling

Good leaders use strategic storytelling, using stories that show their organizations as agents of change, rather than just maintaining the status quo. We all tell stories from time to time but few have taken the time to consider how to properly craft them in a way that creates engagement and understanding. Stories told in a professional environment are designed to influence and engage your listener in a call to action. While facts and figures are important, we must embed these in a story to link up the rational side of our brain with the emotional side. Brain research shows that people are more likely to take action when they connect head and heart.
Registration for this event has ended.

This session will walk participants through the importance of harnessing the art of storytelling and will layout a framework for doing so.  This is designed to be a workshop format where participants will craft and practice the skill.

This session is designed for anyone who needs to influence or create engagement. There will be a focus on using storytelling in the context of leadership (selling change, creating engagement and understanding), however, the skills are ubiquitous. They can be used by anyone wishing to get their point across in a wide variety of situations.

Learning objectives:

  • Discuss why and when to use compelling strategic stories
  • Use a framework to structure the content of a story to get action and drive results
  • Practice professional story telling with feedback.

Faculty

Gregg Brown

Gregg has spoken to CEOs and front line workers, Fortune 500 companies, numerous international institutions and engaged audiences from the UN, NATO, World Bank, and the CDC.

An internationally recognized thought leader, advisor, and top-rated speaker on change, leadership, and the future of work, Gregg has shared his ideas on navigating the future in the current global situation in Forbes, Rolling Stone, Newsweek, Entrepreneur, as well as on CTV’s the Social and Global News.

Gregg is on the Forbes Coaches Council and holds a Master’s degree from the University of Leicester in the UK, with a focus on organizational psychology, leadership and performance. Gregg is an Associate Member of the American Psychological Association.

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