15

Dec
Start Times
GMT / BST:9:00 am
CET / CEST:10:00 am
Duration
3 hour(s)
Countdown
Days
Hrs
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Secs
This event has been completed

Harnessing the Power of Storytelling

Good leaders use strategic storytelling, using stories that show their organizations as agents of change, rather than just maintaining the status quo. We all tell stories from time to time but few have taken the time to consider how to properly craft them in a way that creates engagement and understanding. Stories told in a professional environment are designed to influence and engage your listener in a call to action. While facts and figures are important, we must embed these in a story to link up the rational side of our brain with the emotional side. Brain research shows that people are more likely to take action when they connect head and heart.

Gregg Brown

15

Dec

Duration

3 hour(s)

Start Times

GMT / BST:9:00 am
CET / CEST:10:00 am

Harnessing the Power of Storytelling

Good leaders use strategic storytelling, using stories that show their organizations as agents of change, rather than just maintaining the status quo. We all tell stories from time to time but few have taken the time to consider how to properly craft them in a way that creates engagement and understanding. Stories told in a professional environment are designed to influence and engage your listener in a call to action. While facts and figures are important, we must embed these in a story to link up the rational side of our brain with the emotional side. Brain research shows that people are more likely to take action when they connect head and heart.
Registration for this event has ended.

This session will walk participants through the importance of harnessing the art of storytelling and will layout a framework for doing so.  This is designed to be a workshop format where participants will craft and practice the skill.

This session is designed for anyone who needs to influence or create engagement. There will be a focus on using storytelling in the context of leadership (selling change, creating engagement and understanding), however, the skills are ubiquitous. They can be used by anyone wishing to get their point across in a wide variety of situations.

Learning objectives:

  • Discuss why and when to use compelling strategic stories
  • Use a framework to structure the content of a story to get action and drive results
  • Practice professional story telling with feedback.

Faculty

Gregg Brown

Gregg’s fully customized sessions, help leaders and teams influence, lead and navigate the future of work, strategically and decisively.
He has spoken to CEOs & frontline workers, associations, governments, Fortune 500 companies including audiences from the UN, NATO, World Bank, and the CDC –even prisoners and nuns!
All are people who feel passionate about increasing their impact, creating positive change and making a difference in the world. Gregg’s interactive sessions combine organizational psychology, behavioral science, change management, and talent development to help you create the best future of work for you and your team. Gregg shows audiences that even in the midst of challenging situations, we can look for the opportunities that are available to serve our organization and the planet.
He is featured nationally and internationally in media such as Entrepreneur, Thrive Global, and a wide range of HR publications. Gregg is called “The Fixer” I Heart Radio, and has shared his expertise on Global News and CTV’s The Social.
Gregg holds a Master’s degree from the University of Leicester in the UK, with a focus on organizational psychology, leadership and
performance, and is an Associate Member of the American Psychological Association.

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